I admit our expectations were high when I bought my 8 year old a Magic Science kit a few years ago. We nearly ripped the phone number list thing out of the packaging in a rush to see for ourselves what “unleashing the assistant inside” would be like. It looked like this: A chalky white mixture of citric acid, baking soda, and water gurgling through a test tube phone number list for a few seconds. Who would have thought that we would need to spend time on the phone number list instruction manual, what about the eruption of color-changing foam on the horizon?
Likewise, when it comes phone number list to executing guest blogging strategies on behalf of clients, it can be tempting for marketers to focus on end results (e.g. website traffic, audience, authority, backlinks) and glossing over what precedes that magical finish. But this short-sightedness often means marketers aren't doing the work necessary phone number list to boost their visibility and reach key industry influencers, organizations, and communities.
While there's no magic formula to developing a winning guest blogging strategy, it pays to carefully manage the phone number list process from start to finish.
Adopt a “it takes a village” mentality
When it comes to content marketing efforts undertaken phone number list on behalf of clients, I believe it takes a village for a guest blog post to be successfully placed on a relevant and authoritative industry site. By village, I mean different departments (SEO, content, social, marketing, etc.) collaborating to approach phone number list content development from a holistic perspective rather than viewing it as an initiative undertaken by one department or function.
Let's say a client aims to position their brand as a well-known name in an industry. To achieve this level, our social and SEO teams can collaborate to identify target posts and relevant industry sites with which to pitch a post idea.
This screenshot shows results for the phone number list keyword "B2B Marketing". To streamline results, filter by content type. (This example shows blogs and guest posts, but you can search for infographics, interviews, etc.) By clicking “Show Sharers” you can view a selection of users who have shared the post on Twitter.
Our content team then contacts the phone number list identified target publication or industry websites, proposes topic ideas, creates the content and works with the necessary approvals (client and industry site) to schedule the publication of the article.
Develop a process
What is a no-process guest blogging strategy? Much more work than necessary. Of course, there's no single, definitive how-to guide to effective guest blogging (although Moz and Kissmetrics have put together some nice resources). What's important in your process is determining what makes the phone number list most sense for your customers, developing a process (or more than one, depending on the customer's needs), then executing that process until so that you know it like your pocket.
Cultivate relationships
Recently, at a quarterly meeting, a client's vice president of sales mentioned that he wanted to make it a priority to develop a relationship with a well-known publication in his industry. Placing content on the phone number list site of this particular publication, which publishes a quarterly magazine, weekly newsletter, and blog, would not only expose our client phone number list to hundreds of other businesses in the space, but would also help establish professional ties within this business community.
After working with this trade publication to post guest blog content, we were able to leverage our relationship to make another connection. The phone number list benefits were twofold: 1) Both clients had access to a renowned member of their community, and 2) We expanded our network of publishers to help us increase the visibility phone number list of both clients.