Since the store space is not large, it is more necessary to carefully select and find the best-selling products. Trader joe's purchasing staff will be dispatched to different parts of the world to conduct field trips to find unique products based on local delicacies, such as naan, italian pizza, chinese sweet and sour chicken, to ensure that the products are delicious, msg-free, anti-inflammatory it is imported and sold under its own brand after it has been imported as fats or artificial colors and flavors.
In addition to cultivating a group of die-hard customers, the strategy of building its own brand with unique products also has a bargaining advantage company logo design over suppliers; trader joe's keeps suppliers secret, so that the other party can sell them at a lower price without being protested by other customers. Help trader joe's strengthen price competitiveness.
3. No more misses: because the products sell well, the products of trader joe's rotate quickly, and most of the suppliers of trader joe's are small businesses, and they often stop production after a batch is sold. Customers buy this time. When you come to delicious food, you may not be able to buy it next time.
In addition, trader joe's also has seasonally-limited products, launching interesting limited-edition products during major festivals such as christmas and halloween; some will be sold every year, and some may not be on the shelves for a lifetime after they are sold out. There may be only 3 or 50 product quotas, and customers may be snapped up after a little hesitation.