And Video Online advertising formats . The project C Level Executive List produced its first important result at the beginning of 2016: a vademecum made available to all operators in the sector , entitled " Viewability: some basic principles to favor a more homogeneous use in the market ". Targeting and beyond A second performance C Level Executive List metric that was recently introduced to the market refers to targeting effectiveness, i.e. the percentage of impressions C Level Executive List that reach the desired target of a campaign.
Today it is also possible to carry C Level Executive List out much more in-depth analyzes, concerning for example the quality of the page and the crowding of the contents, and qualitative measurements which in the future will greatly C Level Executive List improve the service and which will be increasingly important. such as Brand Safety, i.e. the consistency of the C Level Executive List advertising content with respect to the container, to the publisher who hosts it. Mobile Advertising is now worth almost half a billion euros, and 77% of Mobile Surfers use smartphones for at least one phase of the purchasing process.